Consumers’ views of social advertising has either remained flat or declined in the past year. According to a recent study released by Sprout, 27% of consumers said their opinion of social ads has declined and they tend to scroll right past this media on Facebook, Instagram and Twitter. The reason for this decline in perception is often attributed to uninteresting content, 31%, and irrelevant content, 26%. But there are still ways…
Read MoreAmazon can positively impact small retailers
Just because Amazon and online sales in general are growing rapidly growing does not mean that smaller retailers are necessarily suffering. In fact, the mere existence of online sales is helping to boost the sales of smaller mom-and-pop shops. According to a recent Insureon-Manta poll of business owners, 38% of retailers said they experienced a moderate revenue increase because of online sales while only 19% did not experience any change. And…
Read MoreComcast, Charter and Cox form new data-driven ad group within NCC Media
Comcast, Charter Communications and Cox Communications are creating a new division within their jointly owned NCC Media group to create advanced, data-driven video advertising products for NCC clients. Comcast Media 360, a division of Comcast Spotlight representing national brands, will form the core of the new group. It will launch later this year headed up by Andrew Ward—vice president of CM360—as general manager. The Comcast crew will pool resources with…
Read MoreGoogle is giving machines voices that sound more human
Google researchers have found ways to make machine-generated speech sound more natural to humans, members of Google’s Brain and Machine Perception teams said today in a blog post that included samples of the more expressive voices. Earlier today, Google announced the beta release of its Cloud Text-to-Speech services to provide customers with the same speech synthesis used by Google Assistant. Google’s Cloud Text-to-Speech is powered by DeepMind’s WaveNet, which can also…
Read MoreAI smartphones will soon be standard, thanks to machine learning chip
Today, smartphones that use machine learning depend on cloud servers, which limits how information is processed. Having a built-in artificial intelligence processing unit, however, could change that and increase a device’s computing power. (Futurism)
Read MoreShure To Open Downtown Chicago Office
Interesting move… Chicago, IL (February 7, 2018)—Long based outside Chicago in Niles, IL, Shure will move its sales, marketing, customer service and market development associates into a new office in downtown Chicago’s Loop district in the coming months.
Read MoreAdvertisers Following Viewers as They Move to Over The Top
New opportunities for VO talent. Reaching over-the-top viewers has become an important new strategy for advertisers, content owners and multi-channel video serving provider, according to a new survey from video ad service company SpotX. Here’s the original article from B&C.
Read More4 million watched streaming Super Bowl LII
Just think of all those great ads! Streaming ads mean targeted ads too. While the traditional television audience for the Super Bowl once again declined, the streaming audience continued to grow strongly. 2 million watched NBC streams and 2 million more watched through vMVPDs. Check out the rest on nScreenMedia
Read MoreSpaceX Sends a Tesla to Space Using World’s Most Powerful Rocket
This is just smart and funny at all the same time… A pair of Elon Musk run companies are coming together, as a Tesla Roadster has been launched on a SpaceX rocket.
Read MoreLeading Executives from FOX, Turner and Viacom Join Keynote Line-up
Something worth checking out for anyone in advertising. Advanced Advertising brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they team up with buyers, sellers, and tech providers to share their expertise, offering access and unique insights into how emerging trends are building one-on-one…
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