Comcast, Charter Communications and Cox Communications are creating a new division within their jointly owned NCC Media group to create advanced, data-driven video advertising products for NCC clients.
Comcast Media 360, a division of Comcast Spotlight representing national brands, will form the core of the new group. It will launch later this year headed up by Andrew Ward—vice president of CM360—as general manager. The Comcast crew will pool resources with Charter, Cox and NCC, the nationwide media sales firm representing video programming providers.
Read the rest here.