It’s relatively early days in the virtual MVPD market, but Sling TV has established itself as frontrunner in the space. In terms of subscribers, it’s the biggest and it hopes to continue growing.

Brad Linder, director of cloud native engineering at Sling TV, is tasked with ensuring the platform can stand up to increasing demand. His responsibility at Sling TV is to build a next-generation web-scale platform. He’s been working on it for about 18 months now and what Linder and his team are trying to do is enable optionality that can handle the workloads necessary to keep pace with the service’s customer growth and usage.

With that in mind, Linder and Sling TV have deployed a hybrid cloud strategy. With Sling TV operations running across both public and private cloud, the company has turned to solutions like DataStax to provide abstraction of the data layer.

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