FCC Commissioner Michael O’Rielly warned broadcasters this week that if they snooze on ATSC 3.0 they could lose out to their online competitors. ATSC 3.0 is the advanced TV transmission standard the FCC is letting broadcasters roll out on a voluntary basis.

In a speech to the Next-Gen TV Summit in Columbus, Ohio, June 27, O’Rielly pulled no punches.

He said he feared the rollout was going to take time broadcasters might not have, and certainly not if they didn’t aggressively pursue the new standard, which allows for interactivity and targeted advertising.

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