No Walmart shareholders’ week would be complete without a walkthrough of the chain’s laboratory store in Rogers, Ark., and a stopover in the CE department.

This year’s annual event, held last week in the vicinity of company headquarters in Bentonville, was no different.

There, media were tipped off to ongoing updates to the tech section (labeled Entertainment in Walmart stores) that include a more open floor plan, an even heavier emphasis on laptop computers and TVs, and a continued effort at amassing tier-one brands at affordable prices, CNBC reported.

Change is essential for Walmart’s CE business if the discounter is to remain a leader in a core but sluggish category that was ceded to Amazon. Indeed, while the No. 1 e-tailer saw its tech sales grow 4 percent last year, and Best Buy’s ratcheted up nearly 6 percent, Walmart’s electronics revenue slipped 1 percent, leaving it entrenched in the No. 3 CE slot, TWICE reported.

Read the rest here.