Amazon continues to dominate e-commerce and claims 80% of market share across multiple product categories. According to data company Jumpshot, in a recent report looking at the first quarter of 2018, Amazon has the highest market share with one-click commodity product categories.
And Amazon is still growing, as the company’s e-commerce market share is up 14% quarter over quarter. Product categories that grew the most are lower-priced items, as higher-priced commodities such as kitchen and dining saw smaller growth.
However, the e-commerce giant has yet to dominate in the world of private label. So far, Amazon Basics owns 7% of the market share. It only leads in private label in the category of electronics.
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